21 Basic Laws of Business Success - Law #2

We already have our first of the 21 Basic Laws of Success and that was, "Always target a niche product". I have stated that we have done that with Ultra International. The market that we have targeted is the Health and Wellness industry. There is one trillion dollars spent in the wellness industry every year!!

The second law is:
Identify a problem in that niche product. This should be your first priority after finding that niche product.
A big problem in the Health and Wellness industry is alot of the "MLM" companies say that their have the best product, that they product "cures diseases", and that their product is the healthiest product on the market for you body. That is a bold statement. I was searching around on Google the other day and I came across an "MLM" company that said their drink was the best for your body (to sum it up). This brings me back to the ORAC. If you remember what ORAC is then you know that it's "Oxygen Radical Absorbance Capacity", which is how well your body absorbs stuff you put in it. I can tell you right now that Mind Drink has the HIGHEST ORAC on the market!

Another problem in the market is that people are getting misled. There is a drink on the market that says "has vitamins and minerals". A lot of people don't look at what else the drink contains.
There is a drink on the market that is called Verve Energy drink. It is an energy drink because it has Guarana in it. Guarana is energy booster that contains about twice the caffeine found in coffee beans. It also contains Taurine, which is an Organic Acid. It is also a major constituent of BILE, and can be found in the lower intestine and in small amounts in the tissue of many animals.
Now let's get this straight, I am not bashing other companies. I am just telling you what ingredients are listed.

As you can see "MLM" companies are a big part of the Health and Wellness industry right now. What I want to do is give people the facts and then let them make their own decision on whats best for them and their bodys.